Apple could take a surprisingly large chunk of the foldable smartphone market with its forthcoming release of the rumored iPhone Fold.
Per a new report published by IDC, the foldable smartphone market could see huge 30 percent year-over-year gains driven by the “game-changer” of the iPhone Fold.
From IDC’s new foldable smartphone report:
“Next year will prove exciting for the foldable category with multiple launches pushing the market to 30 percent YoY growth from just 6 percent in the prior forecast,” said Nabila Popal, senior research director with IDC’s Worldwide Quarterly Mobile Phone Tracker.
“Samsung will kick start 2026 with the Galaxy Z Trifold, introducing tri-fold innovation to mainstream global consumers, building off the momentum of the successful Galaxy Z Fold7 in 2025. Huawei’s foldables running on HarmonyOS Next will also see strong growth, with shipments expected to almost double in 2026. But the real game-changer for the category comes at year-end when Apple enters the foldable space, projected to capture over 22 percent unit share and a staggering 34 percent of the foldables market value in its first year, thanks to an expected average price point of $2,400.”
While foldable smartphones have been around for roughly seven years, they’re still considered a niche product with a small market share. Apple’s Fold unit could help break them out of that niche slot.
Still, success is certainly no guarantee. This year, the iPhone Air launched as a brand-new model that has disappointed in sales, despite user feedback appearing strong.
Stay tuned for additional details as they become available.




