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The Apple Core

The Apple Core: 10 reasons why pre-announcing the iPhone was brilliant

Yesterday I posted a story by Mike Elgan at Computerworld who listed six reasons why it was a mistake to make the iPhone keynote at Macworld. Although pre-announcing a new product is a radical departure for Apple, there is some logic to it in this case. Here are 10 reasons why announcing the iPhone six months early was a stroke of genius by Steve Jobs…

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The Apple Core

The Apple Core: iPhone’s missing features – Part II

In my first installment of iPhone missing feature I outlined my initial concerns about some features that I thought the iPhone was missing. Little did I realize that I missed a bunch!

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The Apple Core

The Apple Core: iPhone’s missing features

I want to start out by saying that I think that the iPhone will be wildly successful. I think that Apple will sell boat loads of them. I will definitely be buying one, at minimum for research purposes. That being said, it would be irresponsible to simply laud the device without pointing out some of it’s more serious deficiencies, and there are several of them.

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The Apple Core

The Apple Core: MSWF07: Live blogging the keynote address

SAN FRANCISCO — I’m inside Moscone West for the keynote address and it’s packed, Gnarls Barkley “Crazy” is on the sound system. The line was crazy getting in, almost a stampede. They didn’t let the media in until 8:50am PT and it was a mad dash to the seats. Someone compared it to the running […]

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The Apple Core

The Apple Core: Solid State Disk show promise for notebooks, tablets

sandisk-ssd-uata-5000.jpgOne of the most exciting announcements I’ve seen in the run up to Macworld Expo and CES (who’s the genius that scheduled these over each other anyway?) is the Solid State Disk or “SSD.”