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iMacs Begins to Debut at Sears

Several NoBeige.com readers wrote in to inform us that iMacs are beginning to appear at Sears, Roebuck locations (see “Sears to Sell iMacs” for a blast from the past). The only problem so far seems that the iMacs are overpriced!

[reader one] Just to let you know. My father is playing with a brand new Blueberry iMac at Sears as I type. They came in today in South Carolina. The only problem is that they are priced at $1299!

[reader two] I was at my local Sears in Aurora, IL today picking out a phone and notice a couple of the sales people setting up a Blueberry iMac, so I asked him if they were getting ready for the iMac launch at Sears this weekend. He said that they have been able to sell them for a month now, but the big launch is this weekend. They only had a couple of Blueberry in back at the moment. My wife wants a Grape one for her new business asked what colors and what price. He said he thought they were selling them for $1399, check the inventory computer and said $1299. My wife asked if that was a fair price and I said “no” in front of him, saying Apple’s price is $1199 and some places sell them for $1149. He said they will match any price out there. As for color, he said they could get other colors sent over from other stores if needed.

By Jason O'Grady

Founded the PowerPage in 1995.