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Marketing Macs in a PC World

An accidental discovery was key to Apple’s recovery but it wasn’t the only way the new Apple revitalized its Mac platform. Another contributing factor involved learning how to effectively sell its products.

An accidental discovery was key to Apple’s recovery but it wasn’t the only way the new Apple revitalized its Mac platform. Another contributing factor involved learning how to effectively sell its products.
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Contributed by: Daniel Eran, RDM


An accidental discovery was key to Apple’s recovery but it wasn’t the only way the new Apple revitalized its Mac platform. Another contributing factor involved learning how to effectively sell its products.
Read More…
Contributed by: Daniel Eran, RDM

By Jason O'Grady

Founded the PowerPage in 1995.