Categories
Apple Pay Apple Watch iOS iPhone retail Rumor Wearables

Rumor: Target could implement in-store Apple Pay support in near future

After years of waiting, there are signs that Target may launch official support for Apple Pay at its stores in the near future.

The technology is already working at the Metreon location in San Francisco, some posters on Twitter have claimed. Another noted that while they didn’t try Apple Pay, they were able to use a contactless card, which only works with NFC-enabled terminals.

For years, Target has resisted both Apple Pay and NFC-based mobile payment options at its stores. While shoppers can use Apple Pay in the Target iOS app, its retail locations have only allowed a scannable barcode in the app.


It is possible that the Metreon store has simply enabled NFC by accident, but merchants will often test Apple Pay on a small scale before official rollouts. Target has also been under public pressure to support the platform, given the popularity of the iPhone and Apple Watch in the U.S.

Target currently has some 1,850 stores across America. In addition to clothing, food, electronics, appliances, and toys, it also sells some Apple products, such as iPhones.

Stay tuned for additional details as they become available.

Via AppleInsider and 9to5Mac