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Opinion

Apple and Microsoft Target Smart Shoppers in Marketing Campaigns

By Rachel Hoyer Who hasn’t seen the ubiquitous Microsoft “laptop hunters” and Apple’s “get a Mac” commercials? Each ad campaign attempts to convince the audience that savvy consumers purchase their brand. Microsoft uses documentary-style commercials where they offer “real” consumers (who are actually actors) a certain amount of money to purchase a new computer. Not […]

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Software

Drive Genius 2.1.1 Released

Prosoft Engineering has released Drive Genius 2.1.1, an updated version of its drive repair and recovery program for Mac OS X. The new version, a 23.3 megabyte download, offers the following fixes and features: Enhanced Duplicate tool has an option to verify the destination of whole-drive copies. In addition, source bad blocks can be skipped […]