Not surprisingly, Apple is looking at reworking its Safari web browser to directly support AI-powered search services.
Per Bloomberg’s Mark Gurman, Apple’s senior vice president of services, Eddy Cue, today disclosed that Apple is “actively looking at” reshaping its Safari web browser around AI search as part of testimony in the lawsuit against Google from the U.S. Justice Department. The dispute centers on the $20 billion deal between Apple and Google that makes the latter the default search engine on Apple devices.
Cue stated that searches on Safari fell for the first time in April 2025, something he attributed to users switching to AI services. Cue also stated that he believes AI services such as ChatGPT, Perplexity, and Claude will eventually replace conventional search engines like Google. As a result, Apple will need to add them as options in Safari in the future. Cue said the company had already held discussions with Perplexity.
According to Cue, the AI options “probably won’t be the default,” but Apple will add them “to the list” of available options.
He also offered the following comment:
“You may not need an iPhone 10 years from now as crazy as it sounds. The only way you truly have true competition is when you have technology shifts. Technology shifts create these opportunities. AI is a new technology shift, and it’s creating new opportunities for new entrants.”
Cue stated that AI services need to improve their search indexes, and even if this doesn’t happen quickly, users are likely to switch rapdily given that AI services could offer compelling features that are “so much better.” Large language models will continue to improve over time, giving users more reason to switch from traditional search to AI. “There’s enough money now, enough large players, that I don’t see how it doesn’t happen,” he said.
Finally, Cue stated that he believes that Google should remain the default search option in Safari. The deal now includes Google Lens integration in Visual Intelligence.
Stay tuned for additional details as they become available.




