As stock markets swooned and techies buzzed over Apple Inc. CEO Steve Jobs’ long-awaited entry into the mobile-phone market, Japanese consumers could be excused for wondering: Why the fuss?
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Apple’s lucky bag returns
Last year the Apple store Shinsaibashi in Japan ran a promotion for a Lucky Bag – essentially a grab bag of Apple goodies, including an iPod nano and a limited edition t-shirt. The catch is that you have to purchase it and you don’t know what’s inside.