This is sort of cool.
While assorted vendors are lining up and adding support for Apple Pay, JetBlue Airways has announced that it has become the first airline to use Apple Pay to purchase things in-flight starting next week.
Starting next week, passengers on select JetBlue Airways flights can use Apple Pay on their iPhone 6 and 6 Plus handsets to buy food, drinks and certain onboard amenities when the plane reaches cruising altitude. You’ll be able to upgrade to available premium seats via Apple Pay as well.