If you’re hankering for the highest-end MacBook Pro, it may be en route.
Per Bloomberg’s Mark Gurman and MacRumors, Apple is planning to launch a “MacBook Ultra” model this year that will feature an OLED display, touchscreen, and a higher price point.
Gurman revealed the potential for this new notebook in his latest “Power On” newsletter, citing the potential for an M6 processor, OLED display, touchscreen functionality, and a thinner design that could be released in the fourth quarter of 2026 as a MacBook as opposed to a MacBook Pro.
Instead of succeeding the newly announced M5 Pro and M5 Max MacBook Pros, the “MacBook Ultra” will be a new, top-tier Apple laptop. Gurman added that the device is likely to sit above the current M5 MacBook Pros, rather than replace them, suggesting that they will remain on sale.
Gurman also noted that the machine, given its OLED display, could command a higher price point, which may see as much as a 20 percent increase (as was seen when Apple brought OLED displays to the iPhone X in 2017 and the iPad Pro in 2024). Should the rumor prove true, it would mark the first time an OLED display was found on a MacBook.
Gurman also noted that this would fit into a broader trend at Apple, wherein the company is seeking to offer more models at different price points. To this end, the MacBook Neo has debuted at an unprecedented $599 price point to rival low-cost Windows and Chromebook devices. The same is occurring at the high-end, with more premium options available than ever before.
Apple is also thought to be developing its first foldable iPhone, which could be available around a $2,000 price point, and feature a large inner display and under-display sensors, while also offering new AirPods priced above the current AirPods Pro at the top of the lineup with computer-vision cameras to feed Visual Intelligence data to Siri. Gurman even suggested that these products may be called the “iPhone Ultra” and “AirPods Ultra.”
It’s unknown if the name “MacBook Ultra” is certain, and Gurman has apparently avoided calling it the MacBook Pro, instead dubbing it “the touch-screen and OLED high-end MacBook.”
Stay tuned for additional details as they become available.
Via MacRumors and Bloomberg