Date: Monday, March 2nd, 2009, 07:34
Following up on other streaming-television efforts, CBS Mobile has released application currently offers CBS shows, CBS Sports programming and content such as episodes of “Late Show with David Letterman, “Star Trek: the Original Series,” “CSI,” and “The Young and the Restless,” among many others. The mobile application also serves up a selection of shows from the CW including “Smallville” and “90210,” a half dozen shows from Showtime including “The L Word” and “The Tudors,” and a variety of CNET and GameSpot podcasts.
While the current programming selection is rather limited, the app can accommodate all the new content CBS serves up as it works to make more of its library of content available. The app uses the iPhone’s standard QuickTime player.
According to AppleInsider, CBS is currently pushing TV.com in competition with the Viacom-backed Joost and Hulu, a joint effort between NBC and Fox, to reach audiences beyond the TV and deliver a “direct to users” model of web-oriented offerings. Hulu currently lacks a mobile app for the iPhone like TV.com’s offering but Joost does provide a player app for its content, though it has yet to use the standard QuickTime player on the iPhone.
TV studios have rushed to set up their own web-based operations to create an alternative to seeing their content distributed (at no benefit to them) to web audiences via sites like YouTube. Joost, TV.com, and Hulu are supported by ads. Like YouTube, all three websites use Adobe Flash to deliver their video content on the web.
The TV.com application requires iPhone OS 2.0 or later to install and run.
If you’ve downloaded the application and played with it, please let us know what you think in the comments or forums.