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Wired News "Cool Hunters" Like Apple's Shine

According to this article in Wired market research groups specifically targeting youth, have found Apple to be the most admired brand. During the summer, Apple became one of the coolest companies in America. At least that’s what youth marketing experts who follow the tastes of teenagers say. Thanks to the iPod, the iTunes Music Store […]

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PB17 Wear & Tear: Escape Big Bertha's Bezel Bite, pt. I

“Gee, Jason,” I said to the PowerPage’s fearless editor-in-chief at Macworld CreativePro, “you know, I’ve got these funny dark marks on my PowerBook [17″].” Springing into action, Jason got a mad look in his eyes and said, “My friend, you’ve got Bezel Bite.” Opening my `Book, sure enough, there were the dark vertical lines on […]

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Menu Bar Faves: iClock

If iClock gave you nothing more than an update on Apple’s tired “Show time in Menu Bar” option in OS X, it’d already be a worthwhile download. Finally, you can have the date displayed next to the time so you don’t have to click the clock to find out today’s date. But the developers didn’t […]

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Accessory PowerBook 15-Inch

Sonnet Aria – The Sound of 54MBits

PowerBook users pre-Airport Extreme can join in on 802.11g networks now with a new product from Sonnet, the Aria.

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More on Turtle Man in Cupertino

As Apple Turns reported on Friday, a week ago a large man dressed as a turtle stood outside Apple Headquarters in Cupertino with a sign and distributing flyers that read: “Five million people fly each day. Give them a Mac experience during their flight. Turn bored passengers into switchers. United, American and Delta go face-to-face […]