When in doubt, offer short-term discounts to keep your subscriber base.
Apple has announced a discounted price point to keep subscribers from canceling their Apple TV+ accounts, and for users who who to cancel their accounts, they may see a pop-up that drops the price of Apple TV+ to $5.99 for the next two months, before the $12.99 per month cost resumes. Apple appears to have started offering the discount in the last few days.
Apple recently increased the price of its Apple TV+ streaming service to $12.99 per month in the United States. The company is still charging $99 for an annual subscription, so there is an option to get a lower price when subscribing for a full year. Apple also has not changed the price of its Apple One bundles.
If you’ve seen this offer on your end, please let us know about your experience in the comments.
Via MacRumors

