If you’re over in China, you’re going to like this.
Following reports of somewhat slowing sales in the Chinese marketplace, Apple has begun offering discounts of up to 1,000 yuan ($144) on some products in China in anticipation of a holiday shopping rush and competitive pricing from local vendors.
According to the South China Morning Post, Apple’s mainland China website and official stores have begun offering limited-time discounts on products including the iPhone 16, iPhone 16 Plus, and some MacBook, iPad, Apple Watch, and AirPod models. The discounts will take effect between January 25 and January 27.
The sale follows reports that while Apple led the Chinese smartphone market in Q4 2025 with a 22 percent share, thanks to strong iPhone 17 sales, sales numbers have been falling month after month. The promotions, in turn, are aimed at countering the decline.
China’s smartphone market shrank 1.6 percent year on year in Q4 2025, while full-year shipments declined 0.6 percent. Counterpoint analysts have put the decline down to weak demand amid rising prices and global memory shortages.
A series of Chinese government policies appears to have played a role as well. Under government subsidies, consumers of electronics get a 15 percent refund of products that are priced under 6,000 yuan ($820). Apple has partly missed out on the program given that its iPhone Pro models exceed the price cutoff point.
If you’ve seen these discounts, please let us know in the comments.
Via MacRumors and the South China Morning Post
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