Microsoft Switch Ripoff 11th Dumbest Moment in Business

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Date: Wednesday, April 2nd, 2003, 00:00
Category: Archive

this in the Business 2.0 list of “101 Dumbest Moments in Business.” I wonder if the geniusg behind the Microsoft ad campaign still has his job.

11 Whiffed pitch No. 2: swiping your competitor’s idea and completely screwing it up.

In an attempt to blunt Apple’s (AAPL) “Switch” campaign, Microsoft posts a page on its website, titled “Confessions of a Mac to PC Convert,” featuring a woman touting the Windows XP operating system. It’s soon revealed, however, that the woman pictured is a model and the touting comes from a freelance writer paid by Gates & Co.

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