Video streaming company Netflix began an overhaul of its iPhone app on Thursday, beginning with a redesign centered around its vertical video feed entitled “Clips.”
According to the press release, the Clips feature functions as “a personalized highlight reel that helps you decide what to watch or play next, without endless scrolling.”
The company also described its new Clips-based functions as follows:
- Add to ‘My List’: See something you like? Add movies and shows straight to your list from the feed.
- Share: Want to relive that long-awaited kiss, look for clues behind that OMG twist, or turn a friend onto your favorite comfort watch? Use the arrow at the bottom to share recommendations to your friends and followers via text or social media directly from the feed.
- Explore: Planning a family movie night? Or just need a good laugh? Browse a world of entertainment personalized to help you decide what to press play on next.
The company said this is just the beginning of its vertical video ambitions, and that Clips will later be expanded to include “podcasts, live programming and collections based on genres, like romance or specific interests.”
The updated iPhone app rolled out yesterday in several countries, including the US, the UK, Australia, Canada, India, Malaysia, Pakistan, the Philippines, and South Africa. It will launch everywhere else in the months ahead.
The Netflix app is available for free and requires iOS 18.0 or later to install and run.
Stay tuned for additional details as they become available.
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