Apple may have as many as six iPhone models being released each year.
According to Weibo-based Instant Digital, Apple’s introduction of the new entry “e” model and the upcoming iPhone Fold mean there will soon be six new iPhones a year. There’s also a chance that Apple could shift its release schedule once it has more iPhone models on the market. One rumor even suggested the base iPhone could become a spring release, leaving the pro models for the fall.
The change could follow the late-2026 launch of the iPhone 18 models, and next year could feature the launch of the folding iPhone. The change in strategy would also incorporate a biannual approach, wherein Apple releases a conventional series of iPhone models as well as an “e” or “SE” model.
Analyst Ming-Chi Kuo said earlier in 2025 that Apple plans to split its release cadence. The iPhone Pro models will come in the fall, and non-Pro models will arrive the following spring.
That may help with supply chains and allow marketing to lean harder into the year-round upgrade cycle.
If the foldable is positioned as a premium experiment and the iPhone 18e becomes a true entry-level option, the spread might work. But Apple will have to be clear about where each model fits.
Stay tuned for additional details as they become available.
Via AppleInsider and Instant Digital