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Apple Finance Legal Rumor

Rumor: Apple may have acquired Fashwell, snagged additional machine learning assets in the process

Apple may have gone shopping yet again.

Albeit not officially confirmed, Apple may have procured Shopping search startup Fashwell, as the company’s employees, including CEO Matthias Dantone, CSO Lukas Bossard, and CTO Michael Emmersberger, have begun listing Apple as their current employer on their LinkedIn profiles.

Fashwell has designed a visual AI search engine to recognize products in images so viewers can purchase them. Fashwell’s API also allows users to tag any image, allowing companies to auto-tag images quickly and precisely over a range of categories, including color, occasion, pattern, and design.

Fashwell’s assets could add to Apple’s collection of artificial intelligence startups and talent that Apple has acquired in recent years.

The company’s website and Twitter account is still up and running but has not been updated since late 2018. This suggests a timeline for the acquisition, dating it to around December 2018.

Six other employees now list Apple as an employer on LinkedIn, most of which are now listed as being a part of Apple’s machine learning team.

Neither Apple nor Fashwell have replied to requests for comment as to the acquisition.

Stay tuned for additional details as they become available.

Via AppleInsider and MacRumors