Rumor: Apple to announce low-cost, colorful MacBooks at March 4 media event

Following Apple’s announcement that Apple will be holding a media event in New York, London, and Shanghai on March 4, the rumor train has gone into motion and the word on the street is that Apple’s low-cost MacBook will be announced at the event.

Per MacRumors and a leaker known as “Instant Digital” on Weibo, Apple is said to be using the color scheme of the Apple logo graphic used for the upcoming “Apple Experience,” which should match the colors of the new entry-level Mac. The invite graphic shows a 3D Apple logo made up of transparent discs in yellow, green, and blue. The post effectively constitutes a claim that the device is set to arrive at the event.

According to noted analyst Ming-Chi Kuo in a June 2025 post, the budget MacBook could come in silver, blue, pink, and yellow finishes, which would match the entry-level iPad. Bloomberg’s Mark Gurman has also noted in his latest Power On newsletter that Apple has tested a range of playful color options for its upcoming low-cost MacBook, going well beyond the muted tones available on its current notebook lineup.

Gurman has stated that the colors tested so far include light yellow, light green, blue, pink, classic silver, and dark gray. He’s noted that it’s unlikely that all of these colors will ship, even though these would be the most colorful notebooks Apple has offered since the iBook G3 era in the late 90s, which included Tangerine, Blueberry, Indigo, Graphite, and Key Lime.

The low-cost machine is expected to feature a 12.9-inch display, an aluminum chassis, and an iPhone chip, likely the A18 Pro, rather than an M-series processor. It will likely retail for well below $1,000.

Stay tuned for additional details as they become available.

Via MacRumors and Bloomberg

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