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Apple purchases Emotient, speculation rises as to facial analysis possibilities

It’s hard to say what Apple plans to do with the small companies it invariably buys, but the speculation gets interesting. Most recently, Apple has purchased Emotient Inc., A startup that uses artificial-intelligence technology to read people’s emotions by analyzing facial expressions. Emotient itself has been sold to advertisers to help assess viewer reactions to […]

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Oracle purchases Datalogix for undisclosed sum, taps new vein of marketing data and analysis

It never hurts to buy an enormous data tracking and processing company. On Tuesday, Oracle announced that it had acquired Datalogix for an undisclosed amount of money. Datalogix, in turn, tracks purchases from no less that 110 million households (both online and offline) and provides aggregate and insight information on over US$2 trillion in consumer […]