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Oracle purchases Datalogix for undisclosed sum, taps new vein of marketing data and analysis

It never hurts to buy an enormous data tracking and processing company. On Tuesday, Oracle announced that it had acquired Datalogix for an undisclosed amount of money. Datalogix, in turn, tracks purchases from no less that 110 million households (both online and offline) and provides aggregate and insight information on over US$2 trillion in consumer […]