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U.S. banks enter horse race to become preferred Apple Pay card of choice among consumers

With Apple Pay en route, an assortment of banks are scrambling to be the consumers’ choice as to the default Apple Pay card. “It’s a healthy competition,” JPMorgan Chase marketing chief Kristin Lemkau told the Financial Times. JPMorgan Chase launched Apple Pay-centered marketing campaigns on the same day as the service’s unveiling, and similar campaigns […]