Apple purchases Israeli firm Realface, thought to be interested in biometric login features

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Date: Monday, February 20th, 2017, 05:52
Category: Finance, News, Software

Apple has bought yet another company that they may do something nifty with.

Apple has purchased Realface, a cybertechnology startup whose facial recognition technology can be used to authenticate users. This is Apple’s fourth acquisition in Israel and the deal is estimated to be worth a couple of million of dollars.

Realface was established in 2014 by Adi Eckhouse and Aviv Mader developed a facial recognition technology that offers a smart biometric login, aiming to make passwords redundant when accessing mobile devices or PCs.


Realface is reported to have raised $1 million prior to the acquisition and employs up to 10 people. The company has sales in China, Israel, Europe, and the US.

RealFace’s first product, the Pickeez app, created a new way to enjoy photos, with its recognition software automatically choosing the user’s best photos from every platform they’re on.

As always, stay tuned for additional details as they become available.

Via The Times of Israel

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