Apple’s data centers to be powered by water?

Posted by:
Date: Tuesday, April 15th, 2014, 09:44
Category: Apple, Business, Environment, News

green-energy-plugI don’t think Greenpeace can say that Apple isn’t trying. Apple’s huge data center in North Carolina, which powers iCloud, uses huge amounts of power, and until recently has been utilizing available sources of energy which are primarily coal-burning sources such as those supplied by companies such as North Carolina’s Duke Energy. This is something about which Apple has been catching flak from environmentalists, but late last year, Apple took control of a project built by Earth By Design (EBD), a Oregon-based developer of green energy, that uses small Kaplan turbines built adjacent to a local irrigation canal. According to WIRED;

“[...] a regulatory filing [says that] the project will generate 5 megawatts of power, enough electricity to power a small town, but a fraction of what Apple’s Prineville, Oregon, data center will ultimately require. As users increasingly store their data and photos in the iCloud, Apple has been forced to rapidly ramp up the number of servers it runs in the iCloud. In the past few years, the company has developed new data centers in Prineville, Maiden, North Carolina, and Reno, Nevada.”

Greenpeace has lauded this as a groundbreaking move by Apple. According to Greenpeace analyst Gary Cook, “This is certainly the first time I’ve seen this being this done by a private company and not a utility.”. Meanwhile, other companies have turned to solar and wind to power their data centers which is just as important in the move towards more responsible power usage by major technology companies.

 

 

Apple’s recycling program gives a leg up to e-waste business

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Date: Wednesday, November 20th, 2013, 09:33
Category: Apple, Consumer Electronics, Environment, Retail Store

green-recycling-symbolBack in September, Apple began rolling out its in-store iPhone trade-in service in US Apple retail stores as part of their Reuse and Recycling Program. In October, this program extended to the UK followed by other European retail locations. This program allows customers to walk into a store, have the value of their current iPhone determined by an Apple employee, and receive an Apple Gift Card for that amount to be applied toward the purchase of a new iPhone. It’s important to note that the gift card can ONLY be used toward a new iPhone, not other Apple products. This can also be done online, where you will be sent a box to send in your device in exchange for the gift card.

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Apple Store Using Wasteful Packing?

Posted by:
Date: Wednesday, December 27th, 2006, 08:20
Category: Environment

An e-mail from reader R. Emory Williamson-Lundberg pointing to a Flickr.com photo demonstrates that despite Apple’s efforts to become more environmentally conscious via reduced packaging and computer recycling programs, small items are still being shipped in excessive materials:
“I can’t believe that is the box a mini-DVI video adapter came in. No bubble wrap. No filler. Just the packet for the adapter and an invoice.”
Take a look and let us know what you think.

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Greenpeace Targets Apple (Again)

Posted by:
Date: Tuesday, September 26th, 2006, 20:15
Category: Environment


Apple is not Greenpeace’s favorite computer company, as we all know (though I’m not sure what company Greenpeace actually likes, but that is a subject for a different blog). Continuing their ‘Why must Apple sell poison’ campaign Greenpeace has launched a site that parodies Apple.com. While this is a clever idea, I have to wonder why there is no Dell page.

TUAW >> Greenpeace creates mock Apple homepage

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More Bad News for Enviro Mac-Heads: MacBooks are Toxic

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Date: Wednesday, September 20th, 2006, 01:11
Category: Environment

We all know that Greenpeace isn’t too happy with Apple’s commitment to the environment. The latest news is that Apple portables have some of the highest amounts of toxic chemicals in them of 5 manufacturers tested (Acer, Apple, Dell, HP, Sony). The MacBook has the highest concentration of tetrabromobisphenol A, which is a flame retardant.

The Unofficial Apple Weblog (TUAW)

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