Apple may be introducing an entire “Ultra” product line this year, complete with what’s been dubbed the “iPhone Fold.”
Per Macworld, sources close to the story have stated that Apple seems set on its “Ultra” branding for its new flagship iPhone this fall.
The source has stated that Apple is planning to launch its first foldable iPhone later this year. Rather than replacing the Pro models, which are also set to receive an upgrade this fall, the foldable iPhone will be marketed as a higher-end model of Apple’s smartphone line.
As such, Apple is expected to dub the handset the “iPhone Ultra.”
This wouldn’t be the first time Apple has gone with the “Ultra” moniker, as Apple has dubbed both its high-end Apple Watch models and its M1 chip the “Ultra” as of 2022.
The sources have stated that the iPhone Ultra won’t technically be part of Apple’s iPhone 18 lineup, which implies that it might not have the number 18 in its name, as seen with last year’s iPhone Air. Still, the iPhone Ultra is thought to tbe the marquee announcement at the iPhone 18 Pro event in September. Apple is also said to be working hard to ship the iPhone Ultra alongside the iPhone 18 Pro models this fall without major delays. However, the Ultra models may still hit stores a few weeks later and in smaller quantities.
Unlike previous years, Apple won’t upgrade the base iPhone and iPhone Air this fall, shifting those models to the first half of 2027 alongside the iPhone 18e.
In addition to the iPhone Ultra, a MacBook Ultra is also said to be in the works. This would represent a MacBook with an OLED touchscreen that would stand apart from the rest of the MacBook Pro notebook line. The notebook would retail for significantly more than the current MacBook Pro models and offer a new feature set as well.
As for the launch, Apple had been planning to release the MacBook Ultra later this year, but the launch is likely to be pushed back to the first half of 2027 due to the recent RAM supply shortage.
The “Ultra” branding could extend to a rumored high-end version of the AirPods, complete with built-in cameras, along with an M5 Ultra Mac Studio desktop.
Finally, an iPad Ultra might be possible, as noted by Bloomberg’s Mark Gurman. The tablet would be more expensive and a more expensive device as opposed to conventional iPads, and specific details have yet to surface.
Stay tuned for additional details as they become available.
Leave a Reply