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Apple and Google announce partnership to address unwanted tracking, bring notifications across both iOS and Android platforms

Apple and Google announced a new partnership on Tuesday to lead an “industry specification to address unwanted tracking.” Through the partnership, Apple and Google will create a “draft specification” to alert users about possible unwanted tracking by AirTags and other Bluetooth item trackers.

While iOS currently offers a robust set of features to help counter unwanted tracking and stalking via AirTag item trackers, the native iOS features aren’t open to third-party item tracker companies such as Tile. Apple does offer a “Tracker Detect” application to locate nearby AirTags with an Android device, the app doesn’t scan for nearby accessories in the background. Instead, it only scans a user’s surroundings after the user initiates the scan.

The technology proposed by the Apple/Google partnership would aim to address these limitations.

The companies have submitted a “proposed industry specification” to help combat the misuse of item trackers. The specification created by Apple and Google has been submitted as an Internet-Draft via the Internet Engineering Task Force. The combined technology would allow Bluetooth location-tracking devices to be compatible with unauthorized tracking detection and alerts across both iOS and Android.

In addition to Apple and Google, companies including Samsung, Tile, Chipolo, Eufy Security, and Pebblebee have expressed interest in supporting this technology. Apple says that it and Google will solicit feedback from other players in the industry as they continue to develop and refine the technology.

Today Apple and Google jointly submitted a proposed industry specification to help combat the misuse of Bluetooth location-tracking devices for unwanted tracking. The first-of-its-kind specification will allow Bluetooth location-tracking devices to be compatible with unauthorized tracking detection and alerts across iOS and Android platforms. Samsung, Tile, Chipolo, Eufy Security, and Pebblebee have expressed support for the draft specification, which offers best practices and instructions for manufacturers, should they choose to build these capabilities into their products.

Apple and Google will release a production implementation of the specification for unwanted tracking alerts by the end of 2023. The technology will then be supported in future versions of iOS and Android.

Stay tuned for additional details as they become available.

Via 9to5Mac