The estimates are in and it looks like Apple’s making a tidy profit on each Apple Vision Pro headset sold.
While it’s no secret that the device starts at $3,500 for 256GB of storage, new data from research firm Omdia estimates that Apple’s cost to build a Vision Pro headset comes in at just over $1,500.
Per CNBC, Omdia’s research estimates that Vision Pro’s hardware components cost Apple a total of $1,542. The most expensive component is the 1.25-inch micro-OLED display, of which each Vision Pro uses two. These are the displays that go inside the headset, one for each of the user’s eyes.
Omdia has stated that Apple pays $228 for each display from Sony, which comes to $456 for these components.
The second most expensive Vision Pro components are the M2 and R1 chips. Apple has stated that the R1 is specifically dedicated to processing input from the cameras, sensors, and microphones, streaming images to the displays within 12 milliseconds.
The price for these components could always trend lower, and Apple went with a relatively low-volume product for its first generation, with estimates suggesting that Apple will ship around 400,000 units in 2024.
Apple works closely with its suppliers and oftentimes finalizes component costs well ahead of time. These numbers also only cover materials and don’t include other production costs like assembly, packaging, or distribution. Apple has, of course, spent huge amounts of money on research and development, sales, and marketing.
Stay tuned for additional details as they become available.