Apple may be considering a licensing deal to incorporate Google’s controversial Gemini generative AI technology into iOS to help improve Siri.
Apple has now regularly been reported to be planning an AI improvement for Siri and to launch an iOS with much more integrated and prominent AI at WWDC 2024. A report from Bloomberg claims that Apple is in talks with Google to license the latter’s Gemini AI.
While it’s currently possible to run Gemini as its own app, a new report says that Apple is in active negotiations with Google to license Gemini and Google’s set of generative AI models to help build out some as-yet-unspecified features for the upcoming iOS operating system.
Apple is to have been involved in discussions with OpenAI, and the company may be considering using OpenAI’s model.
It’s unclear whether the talks with Google mean Apple has decided against OpenAI’s ChatGPT technology.
Should the talks do lead to an AI partnership between Apple and Google, it will build on the two firms’ existing search agreements. According to testimony revealed during the Department of Justice’s case accusing Google of antitrust measures, that deal is worth $20 billion a year to Apple.
Gemini is the latest of Google’s AI systems, a renamed and reworked version of its original Bard technology. Google Bard was poorly received. Gemini, for its part, has had severe problems as well. Recently, Google removed its ability to create images of people, and most recently limited its election-related answers.
Stay tuned for additional details as they become available.
Via AppleInsider and Bloomberg