If you’re a die hard Apple fan, you’ve missed it for years.
And it may be coming back.
Per a reliable anonymous tipster, Apple may be planning to reintroduce its classic rainbow logo on some of its products as early as this year, the tipster citing a corporate Apple employee in Cupertino.
It’s unknown which products might be involved, but the Mac would be a good bet, as this was where the original multicolored Apple logo appeared on the original Macintosh in 1984 and on many other Apple computers before and after it. iPhones and iPads could also be suitable as well.
Granted, this is just a rumor, but the source has proven credible and has longstanding connections to both Apple and related industries.
Apple’s rainbow or “six-color” logo made its debut on the Apple II computer in 1977 and was widely used until 1998, when it began to be phased out in favor of a monochrome Apple logo similar to the one used today.
Despite not officially using its rainbow logo in over 20 years, Apple has continued to embrace its colors over the years.
Apple recently decorated its Apple Park campus with the colors of the rainbow logo in celebration of the formal opening of Apple’s new headquarters, and as a tribute to Steve Jobs. The colors have also appeared on walkways, stairs, coffee cups, and a stage with a rainbow arch used for an employee-only Lady Gaga performance.
Finally, Apple’s departing design chief Jony Ive offered the following comments on the rainbow’s significance:
There is the resonance with the rainbow logo that’s been part of our identity for many years. The rainbow is also a positive and joyful expression of some of our inclusion values and I think that one of the primary reasons the idea resonated so immediately and so profoundly with us was the form — the connection from an aesthetic design point of view. A semi-circle relates so beautifully and naturally to the form of the ring.
As always, stay tuned for additional details as they become available.
Via MacRumors
