Date: Tuesday, November 4th, 2014, 10:00
Category: Hardware, iPad, Rumor
It’s just a rumor, but it’s got some decent sources behind it.
Per AppleInsider and Taiwan’s Economic Daily News, a rumor out of East Asia on Monday claims Apple is looking to wind down iPad mini production in favor of a 12-inch tablet, a response to flagging sales and growing consumer interest in larger-screened devices.
Citing sources in Apple’s supply chain, the Economic Daily News reports the company is looking to discontinue iPad mini sales when the tablet lineup is refreshed next year and will instead concentrate on production of a new 12-inch format being called “iPad Pro.”
The shift in tablet strategy is said to be in reply to a shifting smartphone market, which has seen consumers gravitate toward devices with screens larger than 5 inches when measured diagonally. Apple itself has seen unexpectedly high demand for the new 5.5-inch iPhone 6 Plus, the company’s first “phablet” handset.
Also cited as a catalyst for change is increasingly aggressive competition in the tablet sector, with competitors like Samsung slowly nibbling away at Apple’s dominant marketshare. For the most recent fourth fiscal quarter of 2014, Apple moved 12.3 million iPads, down 17 percent from 14.1 million year-over-year.