Rumor: Apple expected to phase out 17-inch MacBook Pro in upcoming hardware generation

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Date: Friday, June 8th, 2012, 08:15
Category: Hardware, MacBook Pro, Rumor

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The 17-inch MacBook Pro had a great run, but it may not be long for this world.

Per AppleInsider, With a new MacBook lineup said to be on the way, Apple is expected to discontinue its 17-inch MacBook Pro this year, and might even ax the Pro lineup entirely in favor of the “new MacBook” in 2013.

Analyst Ming-Chi Kuo with KGI said in a research note that Apple is still planning to retire the 17-inch MacBook Pro in 2012. He expects only the 13- and 15-inch MacBook Pros will receive updates from Apple this month.

A discontinuation of the 17-inch MacBook Pro is expected to be part of a major shakeup in Apple’s notebook lineup. Kuo also indicated on Friday that Apple is apparently planning to introduce an entirely new MacBook lineup next week, with new models positioned between the MacBook Air and MacBook Pro sized at 13 and 15 inches.

The 17-inch MacBook Pro would be a logical choice for Apple to retire, as the premium professional notebook only accounted for 1.7 percent of the company’s notebook sales in the first quarter of 2012. The most popular option, Kuo said, was the 13-inch MacBook Pro, which took 46.9 percent of sales, followed by an 18.1 percent share for the 13-inch MacBook Air, and 16 percent for the 15-inch MacBook Pro.

Kuo believes that Apple even plans to go beyond the 17-inch model and potentially discontinue the entire MacBook Pro lineup, replacing it with new 13- and 15-inch notebooks he has referred to as simply the “new MacBook.” If the new MacBook proves popular enough, he thinks Apple could reduce its notebook lineup to just four products: the 11- and 13-inch MacBook Airs, and the new 13- and 15-inch MacBooks.

But given a “high sales weighting” for the MacBook Pro, Kuo admitted it would be “difficult” for Apple to quickly discontinue the MacBook Pro. He expects the product will remain on the shelves until 2013, at which point Apple is seen as “likely” to reduce supply of the MacBook Pro to help boost sales of the new MacBook.

The new MacBook series is expected to be a merging of the MacBook Air and MacBook Pro lineups. Apple’s new laptops are believed to feature a thinner design and will lack optical disc drives, but will offer more power than the MacBook Air.

Kuo first suggested in April that Apple could discontinue the 17-inch MacBook Pro this year, citing falling shipments of the top-of-the-line notebook. He was the first to indicate in 2011 that Apple planned to phase out its 13-inch polycarbonate MacBook.

Stay tuned for additional details as they become available.

You too can now smell like a new MacBook Pro…

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Date: Wednesday, April 18th, 2012, 06:10
Category: Fun, News

It’s hard to say if this was on your bucket list, but perhaps it’s worth looking into.

Per Macworld UK, A unique fragrance – the scent of a newly purchased Apple product being opened for the first time – has been created for an upcoming art exhibition by Melbourne artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn.



The scent created with Air Aroma for Greatest Hits encompasses the smell of the plastic wrap covering the box, the printed ink on the cardboard, the smell of paper and plastic components within the box and, of course, the aluminum notebook which has come straight from the factory in China.

The creation process included suppliers in the South of France sending over samples of fragrances with the aromas of glue, plastic, rubber and paper. The samples were then used as ingredients by Air Aroma fragrance designers to create a range of signature blend fragrances.

To complete the fragrance they observed the unboxing of a new Apple computer to source fragrance samples. On completion the laptop was sent back to Australia, together with the scent of an Apple Macbook Pro.

The fragrance will feature at an exhibition at West Space, in Melbourne, entitled ‘De facto Standard’ between April 20th and May 12th.

Intel to focus “bulk” of initial Ivy Bridge shipments to desktop market

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Date: Wednesday, April 18th, 2012, 06:39
Category: Hardware, News, Processors

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Intel revealed on Tuesday that the first wave of its next-generation Ivy Bridge processors will feature quad-core models, the bulk of which are headed for desktop computers, followed by a second launch of dual-core chips for “mainstream notebooks.”

Per CNET, CEO Paul Otellini relayed the information to investors during a quarterly earnings call on Tuesday.

“The first versions of Ivy Bridge that we’re shipping are quad cores, and then bulk of those are going into desktops,” Otellini said, according to a transcript by Seeking Alpha.

“And then the second launch of the products is in the dual core, which is the mainstream notebooks. So I think that helps put a profile over the course of quarter as well.”

Intel pushed the Ivy Bridge launch back by three weeks in order to “make sure that there was enough inventory in the pipeline,” the company’s CFO said. The chipmaker is expected to launch its first batch of Ivy Bridge chips next week.

Otellini’s comments could still leave room for a MacBook Pro release within the first wave of chips. Apple could potentially obtain enough inventory for initial MacBook Pro shipments even if the “bulk” of Intel’s new processors are headed for desktops. Currently, both the 15-inch and 17-inch versions of the MacBook Pro make use of a quad-core Intel processor, while the 13-inch model has a dual-core processor.

Availability of 15-inch MacBook Pros has been constrained among authorized resellers, often a reliable indicator of an imminent update.

Stay tuned for additional details as they become available.

Rumor: Intel to announce Ivy Bridge architecture on April 23rd

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Date: Thursday, April 12th, 2012, 07:18
Category: Hardware, MacBook Air, MacBook Pro, News, Processors

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There’s gotta be some truth to this somewhere…

Per DigiTimes, Intel has moved up the announcement of its next-generation Ivy Bridge processors from the original date of April 29 to April 23 as PC makers ready the second generation of ultrabooks, expected to arrive in May.

The publication claimed on Thursday that sources from notebook players had revealed Intel’s change in plans. The launch comes as Asustek, Acer, Lenovo and Hewlett-Packard are expected to release Ivy Bridge-powered ultrabooks next month.

Multiple sources have pointed to late April for the Ivy Bridge launch. One report claimed late last month that Intel would announce the new processors between April 22 and April 28 and begin selling them on April 29.

Apple’s 15-inch MacBook Pros will likely be the first Macs to feature the new Intel chips. Sources out of the Far East said last month that the updated laptops could arrive by the end of April.

Following the release of its new notebooks, the Cupertino, Calif., company is expected to release updated Ivy Bridge iMacs as early as June or July.

Other hints that Intel is nearly ready to release its Ivy Bridge architecture also came on Thursday when reports surfaced that Intel is shipping its second-generation Thunderbolt controllers for use with Ivy Bridge chips.

Thursday’s report also quoted Intel vice president Kirk Skaugen as saying that ultrabook prices will fall from US$999 to US$699 in the new few months as volume shipments drive costs down. PC makers have been hard at work at reducing the average price of ultrabook laptops in order to better compete against Apple’s MacBook Air.

Intel declared earlier this month that ultrabooks trump the MacBook Air in functionality and value.

Stay tuned for additional details as they become available.

Rumor: Apple to begin mass-producing next-gen 15-inch MacBook Pro in April, 13-inch model in June

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Date: Thursday, March 29th, 2012, 06:10
Category: MacBook Pro, Rumor

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To be fair, the rumors ARE getting a little more specific.

Per DigiTimes, a new report out of the Far East claims Apple is scheduled to begin mass production of a new 15-inch MacBook Pro in April, while a 13.3-inch model is rumored to enter mass production in June.

The web site reported on Thursday that, according to upstream supply chain sources, Apple is anticipating higher demand for its upcoming 13.3-inch MacBook Pro refresh than its 15-inch version.

Tipsters indicated an April production schedule for the larger version and a June schedule for production of an update to the 13.3-inch notebook. They said monthly production capacity of the 15-inch MacBook will start out at between 100,000 and 150,000 units and “rise gradually.”

Earlier this month, the same publication reported that Apple’s new 13-inch and 15-inch MacBook Pros had entered production. The new machines are said to lack optical drives while maintaining “more advanced specs” than the MacBook Air.

Sources have separately told AppleInsider that Apple is gearing up to blur the lines between its current MacBook Air models and its pro series of laptops. It’s not yet clear, however, whether the company will revise its marketing names for the machines and collapse the two lineups under one name.

Reports also emerged on Wednesday that Intel’s next-generation Ivy Bridge chips, some of which are presumably bound for Apple’s new Macs, are scheduled to launch at the end of April. Earlier reports have claimed that Apple is aiming to launch the 15-inch MacBook Pro also by the end of next month. Intel has experienced some delays with its Ivy Bridge processors, but it remains to be seen to what extent Apple’s schedule will be affected.

Mounting evidence also suggests that Apple is preparing to upgrade its Mac displays to Retina Display quality and could do so as early as the next generation.

Stay tuned for additional details as they become available.

Rumor: Thinner, optical-drive-free 13 and 15-inch MacBook Pro notebooks currently in production

Posted by:
Date: Friday, March 16th, 2012, 10:09
Category: MacBook Pro, Rumor

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The new MacBook Pro units are coming and their optical drives may be a thing of the past.

Per DigiTimes, initial monthly shipments of the next-generation notebooks will be between 100,000 and 150,000 and sources have indicated that the new MacBook Pros will ditch the optical drive in favor of the “more advanced specs” than the MacBook Air, suggesting that the 13- and 15-inch Pro models will continue to exist alongside the Air.

The new MacBook Pros are said to feature stronger CPU performance and larger storage capacity than their MacBook Air counterparts. Shipments of the new notebooks to Apple will begin this month, the report said.

As suppliers ramp up production of the new MacBook Pro, monthly shipments are expected to eventually reach 900,000 units, well up from the current numbers in limited production.

Supply chain sources suggested that the new MacBook Pro models might arrive around the same time as new Windows Ultrabooks also based on Intel’s latest-generation Ivy Bridge processors.

This week, a pair of reports suggested that Apple will debut a new MacBook lineup in April based on Intel’s Ivy Bridge processors. In particular, much attention has been paid to a new 15-inch notebook model. Reports have differed on whether it will be a 15-inch MacBook Air, expanding the thin-and-light product line to a new form factor, or if it will simply be a new MacBook Pro with a thinner profile.

One report on Thursday claimed that Apple will debut a new, thinner 15-inch MacBook Pro based on Intel’s latest Ivy Bridge Core i5 and Core i7 CPUs. It was said that the new MacBook Pro would still be thinner than the different MacBook Air lineup.

That was somewhat in contrast to a separate report issued on Wednesday that claimed Apple was to launch a new 15-inch MacBook Air in April, “effectively killing the Pro.” It was suggested that the 13- and 15-inch MacBook Air models could even completely replace their MacBook Pro counterparts in the same screen sizes, leaving only the 17-inch MacBook Pro as the only “Pro” laptop from Apple.

Whether Apple’s new 15-inch notebook is known as a “Pro” or an Air,” the model has been rumored since last year. Like the MacBook Air, it is expected to lack a built-in optical drive and Ethernet port, as Apple continues its push for digital distribution of software through the Mac App Store.

Stay tuned for additional details as they become available.

Rumor: Thinner, 13 and 15-inch next-gen MacBook Pro units could arrive as early as April

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Date: Wednesday, February 29th, 2012, 08:02
Category: MacBook Pro, Rumor

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The new stuff’s en route, you’ll just have to be a bit patient.

New 13- and 15-inch MacBook Pros with a thinner and lighter design are expected to launch in April “at the soonest,” with an initial shipment of just under a million units.

Per DigiTimes, sources in Apple’s upstream supply chain have indicated indicated that the company will launch upgraded MacBook Pros as early as April, with about 900,000 units expected to be shipped at launch. A redesigned version of the 17-inch MacBook Pro is apparently not expected at launch, as it was not mentioned in Wednesday’s report.

The rumor is consistent with stories published earlier this month, revealing that Apple will launch a larger 17-inch model later than the 15-inch model the company is said to be prioritizing. Apple employed the same approach when it redesigned its MacBook Pro lineup in 2008, as the lower-volume 17-inch model became available a few months later.

Apple’s upgraded MacBook Pro lineup along with new MacBook Airs and the forthcoming OS X 10.8 Mountain Lion Mac operating system upgrade are expected in the industry to pose a “significant threat” to notebooks designed to Intel’s thin-and-light Ultrabook specification.

“Since Intel is delaying the mass supply of its Ivy Bridge CPUs from April to June, notebook vendors are concerned about… the postponed launch schedules of their ultrabooks, as it may give Apple advantages in terms of time-to-market,” the report said.

Earlier this week, an Intel executive indicated that the company’s next-generation Ivy Bridge chips are expected to debut eight to 10 weeks later than previously planned. That would push the launch of those chips from April until June.

It’s possible that Apple could still launch new notebooks powered by Ivy Bridge as early as April, if Intel were to give the Mac maker early access to its first run of processors. In the past, Apple has been given early availability of Intel’s latest technology before other PC makers.

As Apple gears up to revamp its MacBook Pro lineup and borrow design cues from its successful MacBook Air, PC makers are still hoping to capitalize on the Ultrabook specification being pushed by Intel. Ultrabooks are intended to be less than 21 millimeters thick, weigh no more than 3.1 pounds, use flash-based solid-state drives, and offer 5 to 8 hours of battery life.

But initial Ultrabooks from Windows-based PC makers struggled to compete with Apple on price, as the entry-level 11.6-inch MacBook Air carries a US$999 cost. And they also felt the squeeze from Apple on components, as PC makers struggled to obtain unibody metal notebook chassis for their products.

Stay tuned for additional details as they become available.

Hitachi announces 500GB, 7mm, 7,200 RPM Z7K500 notebook hard drive

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Date: Wednesday, February 22nd, 2012, 07:22
Category: hard drive, Hardware, News

On Wednesday, Hitachi announced the release of its 500GB Travelstar Z7K500. Per Electronista, the drive is the first to hit a half-terabyte at the slimmer 7mm height while keeping a full 7,200RPM spin speed and just one drive platter. Along with being the first to have both a 6Gbps SATA3 connection and a 32MB buffer, it’s billed as being not just faster than other 7mm drives but faster than many regular 9mm drives as well.

The disk is intended both for thin regular notebooks as well as for ultrabooks. Although not fast enough by itself to match a solid-state drive, including an SSD as a cache theoretically offers a best-of-both-worlds design where the responsiveness of an SSD and the lower prices of a rotating hard drive are combined. It consumes more power, but at 1.8W peak and 0.8W idle is relatively efficient.

Hitachi has had test versions of its newer Z7K500 drives since January and is already expecting mass production for March, with 250GB and 320GB editions already available. It hasn’t named the customers that will be using it, although it conspicuously mentioned that “all major PC OEMs” had already qualified the pre-500GB drives and implied that Apple, Dell, HP, and others were either using or planning to use the new Travelstars.

Final pricing details for the Z7K500 drives also have yet to be announced.

Stay tuned for additional information as it becomes available.

Apple pulls plug on white MacBook notebook, product reaches “End of Life” status

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Date: Thursday, February 9th, 2012, 07:20
Category: Hardware, MacBook, News

You had to like the white MacBook.

If nothing else, it was plucky and it looked pretty good when you were working on one in a coffee shop.

Unfortunately, Apple has reportedly notified resellers that the white polycarbonate MacBook is now officially classified as “End of Life” and has been discontinued.

Per MacRumors, Apple has stopped selling the white notebook to even its educational markets and notified resellers that the MacBook is now classified as “End of Life.”

The MacBook was Apple’s entry-level notebook for years, but it faced internal competition in 2010 with the release of the 11.6-inch MacBook Air, which also started at US$999 and was an instant hit.

Apple introduced the MacBook in May 2006 during the transition from PowerPC to Intel processors. In 2008, it temporarily received an aluminum makeover, but that machine was later rebranded as the 13-inch MacBook Pro. Apple released a unibody polycarbonate design in 2009 that remained until the product was discontinued last year.

Apple releases firmware updates for early, mid-2010 MacBook Pro notebooks

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Date: Wednesday, January 25th, 2012, 09:58
Category: MacBook Pro, News, Software

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It’s the firmware updates that make all the difference.

On Wednesday, Apple released MacBook Pro EFI Firmware Update 2.5. The update, a 4.1 megabyte download, enables Lion Recovery from an Internet connection, early-2010 MacBook Pro models.

The company also released MacBook EFI Firmware Update 2.1. The update a 3.1 megabyte download, enables Lion Recovery from an Internet connection on mid-2010 MacBook Pro models.

Both updates require Mac OS X 10.7.2 or later to install and run and can be snagged via Mac OS X’s Software Update feature.

If you’ve tried these updates and have either positive or negative feedback to offer, please let us know what you think in the comments.