Sometimes it’s the Apple executives that drop the hints as to what’s to come.
In an interview with India Today, Apple Vice President of Worldwide Product Marketing Bob Borchers alluded to the upcoming Apple Silicon Mac Pro and the company’s focus on the Apple Watch’s battery life in a new interview with India Today.
When asked if Apple will continue to follow its road map to transition all Macs to Apple Silicon, Borchers offered the following comment:
“We believe strongly that Apple silicon can power and transform experiences from the MacBook Air to all the way up to the Mac Studio. We’ve been very clear from the beginning that our goal is to take our entire product line to Apple Silicon. And that’s something we intend to do.”
This follows a discussion as to how Apple has motivated the larger computing industry to focus on efficiency over performance. Borchers also seemed to concede that the Apple Watch is a device that would benefit greatly from better battery life. He added that the issue of the Apple Watch’s battery life is an area of ongoing attention at Apple. He also seemed to advocate that one of several answers to this problem is a fast charging technology and that Apple is apparently continuing to explore how it can balance features, such as real-time health and fitness tracking, and battery life on the device.
Finally, Borchers discussed Apple’s rationale as to why both a high-end Mac mini and Mac Studio have been brought to the market and explained that one delivers a small form factor, while the other offers the flexibility of additional connectivity.
Stay tuned for additional details as they become available.
Via MacRumors and India Today