Apple’s September 12 “Wonderlust” special press event could feature the company’s announcing details as to additional products beyond the iPhone 15 and Apple Watch Series 9. It could then in turn have the products become available in its retail stores right after the event.
Per Bloomberg’s Mark Gurman, Apple will make updates to its retail stores on the evening of September 12, the same day as the event. Typically, sales of new products only begin the week after the event, which has led to speculation that some of the new products announced on Tuesday could be launched in stores as early as Wednesday, September 13.
“Apple retail stores will be doing updates the night of September 12th, after the event. This implies that some new products could see near-immediate availability — or that they’ll simply be quickly putting up new marketing materials,” Gurman said on X.
It’s unknown as to which product or products might become available in stores the day after the event. Apple generally waits until Friday to begin accepting pre-orders for new iPhones, and then the devices become available in retail stores a week later. Last year, however, pre-orders for the new Apple Watch started immediately after the end of the online event.
It’s thought that Apple could begin selling some of its new accessories to accompany the new products. Apple is rumored to be launching a new charging case with a USB-C port for AirPods Pro, so this could be one of the products to be available in retail stores after the event. Apple is also rumored to launch some new Apple Watch bands next week.
The event will air on Tuesday, September 12, at 10 a.m. PT/1 p.m. ET. The event will be pre-recorded with a press presence at Apple Park.
Stay tuned for additional details as they become available.
Via 9to5Mac and @MarkGurman